School children in central London are being encouraged to consider a career in social care thanks to an innovative new scheme by Westminster Council.

A dedicated team of trained 'care ambassadors' will visit schools and colleges across the city to highlight the rewarding and varied career opportunities social services has to offer while also increasing recruitment into the sector.

The ambassadors will work to improve the poor image often associated with social care and aim to put working in social care on the same footing as professions such as teaching and nursing.

The move comes as demand for services continues to increase and figures show staff vacancy rates in social care are higher than any other sector in England.

Westminster currently boasts 10 care ambassadors from seven different organisations across the city and is the largest group of ambassadors in the London region. There is a waiting list of others wishing to be involved in the programme.

The scheme has already resulted in work placements for several health and social care students with more expected to become available as the project continues

Ann Stuart, 45, who became a care co-ordinator in Paddington after a number of years working in the City, said that many people seem to fall into a career in social care rather than making it a first choice.

"I really enjoy going into schools and sharing my experiences with students, including information about my day-to-day role, as many don’t seem to know about the vast array of career opportunities that are out there for them in social care," she said

"By going into schools we are also helping to build a better relationship between some of the people we care for and the wider community. Residents of the home I work in have recently been invited to attend social events and displays at a local academy school."

Ambassadors can work in any sector of the health and social care industry including roles such as home manager, activity co-ordinator, carers, trainers and team leaders.

All ambassadors complete a two-day training programme on communication and presentation skills to prepare them for the role.

Cllr Ed Argar, Westminster's cabinet member for adult and community services, said: "It's important that we continue to do all we can to attract more people into this vital profession and meet the growing demand within the industry.

"Our care ambassadors are in the absolute best position to share their experiences of working in the health and social care sector and promote the fantastic and challenging career opportunities that are available."

Source: Westminster City Council

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